The backbone of 8888 Group is ‘we are a service firm’. Our business is defined by the needs of our clients and as such ‘our client’s best interests always come first’. While we recognise that client needs do change (as does the business environment) there are some basic principles that never change. ‘Our purpose is to help our customer meet their desires’. If we follow these principles, then business growth will look after itself. ‘Word-of-mouth’ is the best advertising’. If we do nothing else but ensure we abide by these principles in everything we do and say, then we will truly be a great business.